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Meta Engineering filed

Turning Opportunistic AI Inference Capacity Into Better Ads Recommendations

read it at the source — Meta Engineering →

What happened

Meta Engineering has built a system that leverages idle inference capacity in their fleet to enhance ads recommendations. The system uses two elasticity levers, Rank More Ads (RMA) and Serve Better Models (SBM), to expand ads recommendation work across opportunistic capacity without compromising baseline performance. This system helps improve advertiser outcomes and shows people more relevant ads without requiring additional capacity orders.

Our sentences, written from Meta Engineering's own announcement and checked against it — every number and name must appear there.

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